< Back

The Sameness of Customer Service

Trapped in the Mire of Customer Queries
While small businesses love to hear from their customers, sometimes, it can be overwhelming. Let’s imagine that you are a small business owner in Chicago supplying hand-crafted dolls. The business has grown and the team now has four employees, who among them, stitch the dolls, take in orders and answer queries too.

Yes, for now, there are dozens of queries and you and your team spends a good part of the day answering them. And, this is what really gets to you: almost all the questions are about the same four or five things!

Repetition: A Waste of Company Resources

Many businesses find that 40 to 50% of customer queries revolve around the same things. For instance, the doll-supplier we looked at might receive these questions repeatedly:

1. What credentials do you have to show that your dolls are safe for young children?
2. Do you ship outside the U.S.A? To which countries?
3. What if I want a different color option from the ones on your website?
4. Do I get a discount if I order in bulk?

Most small business owners often end up frustrated due to a poor customer service program that takes up all their time on repetitive tasks.

Lost Time and Lost Opportunities
Even larger businesses find that they are wasting time on the same questions again and again. Worse, it annoys customers who can’t get an instant response to their problems.

And of course, for businesses of all kinds, this is valuable time being lost – time that can be spent on building the business by improving product design, raising funding, widening marketing efforts or optimizing costs.

The One-To-Many Customer Service Model: Leverage Your Time and Experience

If you run an online ecommerce store watch this video and find out how to boost sales while lowering your cost by simply running your business more efficiently.

[Read on...]

Convert Website Visitors Into Leads, Build Trust Through Online Customer Service And Then Convert Them Into Sales… All Automatically!

Have you ever asked yourself how does your current sales funnel interact with your prospects? If it’s like most sales funnels out there it is simply a process of pushing information about your company, product or service to your market. The problem with this approach is that online consumers are demanding more these days. They […]

[Read on...]

Increase Online Sales –Put Your Best Face Forward With Outstanding Online Customer Service

It always surprises me that online customer service is often times the afterthought of many businesses, Something they to throw in at the last minute to cut down on customer complaints, returns and bad PR. But if you want to increase your sales, you need to look at the main ingredients that make up a […]

[Read on...]

Generating Qualified Leads and Sales Through Your Online Customer Service

Did you know that great customer service is actually an essential part of any good sales funnel? It can actually convert cold traffic into qualified leads and buyers, faster than even a carefully scripted sales message can. Why? Because before anyone subscribes, buys, or signs up for your product or service they need some basic […]

[Read on...]