How well do Technology companies use Technology?

Using Technology to Delight Customers

One would assume that companies in the forefront of technology would be using innovative ways to respond to and delight customers. Not necessary, as a 2007 Accenture study among consumer-technology companies demonstrated.

Over Confidence in Your Customer Service?

Among the startling facts unearthed by this study were:

• 81 % of customers who rated their service satisfaction as “below average” said that they would switch providers.

• Companies over-estimate the quality of their service. While 75% of executives rated companies’ customer care as “above average”, 58% of consumers rated their satisfaction as average or below average.

• 42% of customers said that they had to get in touch repeatedly to get their problems solved.

• 61% of customers felt that technology had not improved customer service

The Lesson

The lesson is that clearly, just adopting technology is insufficient. Technology by itself cannot substitute for a laidback organization or for poor team quality. Technology can however work when it is implemented keeping customer needs and behavior in mind.

The One-To-Many Customer Service Model: Leverage Your Time and Experience

If you run an online ecommerce store watch this video and find out how to boost sales while lowering your cost by simply running your business more efficiently.

[Read on...]

Convert Website Visitors Into Leads, Build Trust Through Online Customer Service And Then Convert Them Into Sales… All Automatically!

Have you ever asked yourself how does your current sales funnel interact with your prospects? If it’s like most sales funnels out there it is simply a process of pushing information about your company, product or service to your market. The problem with this approach is that online consumers are demanding more these days. They […]

[Read on...]

Increase Online Sales –Put Your Best Face Forward With Outstanding Online Customer Service

It always surprises me that online customer service is often times the afterthought of many businesses, Something they to throw in at the last minute to cut down on customer complaints, returns and bad PR. But if you want to increase your sales, you need to look at the main ingredients that make up a […]

[Read on...]

Generating Qualified Leads and Sales Through Your Online Customer Service

Did you know that great customer service is actually an essential part of any good sales funnel? It can actually convert cold traffic into qualified leads and buyers, faster than even a carefully scripted sales message can. Why? Because before anyone subscribes, buys, or signs up for your product or service they need some basic […]

[Read on...]