Customer Service Challenges Unique To Small Businesses

How do Small Businesses Differ?

Certain basic rules of engagement apply to all businesses. All businesses operate in a competitive environment where they aim to acquire and retain customers. This is against a backdrop of rising costs, tighter regulations and a globalizing environment. Yet, small businesses often find the challenge tougher due to the smaller scale on which they operate and the fewer resources they command.

5 Challenges that can make or break a business

Broadly, the 5 challenges that small businesses face when it comes to customer service are:

Stretched Resources: fewer people to attend to customers
Limited access to funding: difficulty in expanding the support team
Reliance on informal processes: ad-hoc and inefficient customer service
Media and technology explosion: Inability to make the right choices when faced with too many options
Training and upgrading the skills of support staff

What can small businesses do?

With the understanding that customer satisfaction is critical, small businesses can indeed look for systems that help them make the best of fewer resources. The fact is that small businesses will always have constraints of money, time and people. But, an efficient customer support system should enable the business to get the most done using minimal staff effort and automating the rest.

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