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Learning Customer Service From the Airline Business?
In the 1970s, the airline industry was getting commoditized. Everyone had similar planes, the food was awful in most cases, and airline companies provided high levels of service only to business or first class passengers.
Sounds like an industry on its way down or an opportunity for someone to shatter the status-quo?
Enter Singapore Airlines, the ‘Top Notch Service’ Brand
Singapore Airlines (SIA) was quick to tap this opportunity and use Customer Service as a differentiator. Year after year, they have delighted customers. They do this with a customer centric approach including attention to passenger preferences on food. Their staff are always warm and courteous.
SIA also uses technology to significantly improve reservations, checking-in and frequent flyer programs. In 2008, as they had many times before, SIA won the Airline of the Year Award in the World Airline Awards program.
But, what about the Balance Sheet?
The question on everyone’s mind is – does all this really impact revenue or profitability growth?
As the global recession takes its toll on the aviation industry, SIA has not escaped unscathed. Nevertheless, for the quarter ending December 2008, SIA announced a net profit of $223 million, a respectable figure considering the exceptionally low passenger demand this year.
The One-To-Many Customer Service Model: Leverage Your Time and Experience
If you run an online ecommerce store watch this video and find out how to boost sales while lowering your cost by simply running your business more efficiently.
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Convert Website Visitors Into Leads, Build Trust Through Online Customer Service And Then Convert Them Into Sales… All Automatically!
Have you ever asked yourself how does your current sales funnel interact with your prospects? If it’s like most sales funnels out there it is simply a process of pushing information about your company, product or service to your market. The problem with this approach is that online consumers are demanding more these days. They […]
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Increase Online Sales –Put Your Best Face Forward With Outstanding Online Customer Service
It always surprises me that online customer service is often times the afterthought of many businesses, Something they to throw in at the last minute to cut down on customer complaints, returns and bad PR. But if you want to increase your sales, you need to look at the main ingredients that make up a […]
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Generating Qualified Leads and Sales Through Your Online Customer Service
Did you know that great customer service is actually an essential part of any good sales funnel? It can actually convert cold traffic into qualified leads and buyers, faster than even a carefully scripted sales message can. Why? Because before anyone subscribes, buys, or signs up for your product or service they need some basic […]
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