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The Business Case for Delighting Your Customers
Cost-Cutting, the Magic Word. Or Not?
As the recession grows and business slows, are you tempted to look at cost-cutting as the solution to all your problems? No doubt, keeping costs on a tight rein will help you maintain some profitability. But while such steps will be necessary, are they sufficient to grow your business? Mostly not, and here’s why.
The Real Source of Growth
Business Owners, especially during recession, are often tempted to look at business growth as a function of cost. Cut Costs and you’ll be all right! Some blame competition, some government regulation. While cost, competition, regulation and logistics can all impact a business, none of them can grow your business.
Sustainable growth can only come from one source: satisfied and delighted customers.
Why Satisfied Customers Make All the Difference
It is well known that satisfied customers buy more often from you, are willing to pay a premium and often recommend you to others. It is also much more difficult to acquire newer customers. It is about 5 times more expensive to attract a new customer than to keep an existing one.
General Motors estimates that each of its customers has a lifetime value of over $400,000, taking into account the new vehicles a customer will buy as well as the service fees they pay.
The One-To-Many Customer Service Model: Leverage Your Time and Experience
If you run an online ecommerce store watch this video and find out how to boost sales while lowering your cost by simply running your business more efficiently.
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Convert Website Visitors Into Leads, Build Trust Through Online Customer Service And Then Convert Them Into Sales… All Automatically!
Have you ever asked yourself how does your current sales funnel interact with your prospects? If it’s like most sales funnels out there it is simply a process of pushing information about your company, product or service to your market. The problem with this approach is that online consumers are demanding more these days. They […]
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Increase Online Sales –Put Your Best Face Forward With Outstanding Online Customer Service
It always surprises me that online customer service is often times the afterthought of many businesses, Something they to throw in at the last minute to cut down on customer complaints, returns and bad PR. But if you want to increase your sales, you need to look at the main ingredients that make up a […]
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Generating Qualified Leads and Sales Through Your Online Customer Service
Did you know that great customer service is actually an essential part of any good sales funnel? It can actually convert cold traffic into qualified leads and buyers, faster than even a carefully scripted sales message can. Why? Because before anyone subscribes, buys, or signs up for your product or service they need some basic […]
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